Ricoh Unveils Theta SC: A Full-Featured 360-Degree Camera Designed to Appeal to a Broad Range of Consumers
Ricoh Imaging Americas Corp. today announced it has added a full-featured, affordably-priced mid-range model to its pioneering line of Theta 360- degree spherical imaging cameras. Merging advanced imaging capabilities with simplified operation, the new Ricoh Theta SC is designed to appeal to the growing numbers of consumers interested in capturing and sharing 360-degree photos and videos.
Market demand for cameras that capture immersive imagery is on the rise, and experts predict that devices required for augmented- and virtual-reality experiences—such as 360-degree cameras and VR headsets—will be at the top of consumers’ holiday 2016 gift lists.
Ricoh offers the industry’s most extensive line of spherical imaging cameras, known for their high image quality, sleek design and ease of use. First introduced in 2013, Theta cameras are unique in their ability to allow consumers to record fully spherical images that show the entirety of a scene in photos or videos. The pocket-sized Theta SC is the fourth-generation Theta, joining the award-winning, top-of-the-line Theta S and entry-level Theta m15 series cameras.