The Art of the Possible: ‘We, The People!’
The potential economics of social networking are changing financial opportunity within our CE industry forever. The year 2014 will be most remembered as the year in which offering the right product to the right market at the right price may no longer be a company’s smartest, most effective investment strategy. It surely will be the year of smarter brand and product extensions stimulated through data mining, smartly caused retentions, and created relationships focused effectively on what consumers think, how they interact, socialize and generalize – and what they really want to buy.
Through these dynamic changes, human capital is no longer just a reference name for the value of your own employees. Human capital is considered within our socially charged, cloud-stimulating, omni-channel focus as individual and crowd-collective consumers whose sphere of influence creates your best market opportunity.
In essence, “Know thy buyers and their friends smartly, deeply, to know, portend and command thy company future.” Your sagacity and focus on extended social capitalism remarkably stimulates and overweights human capital as your brands’ greatest influencer – as your most important competitive advantage.
Having said this, a formidable construct and aggregation of one-to-one data collection, crowd marketing and social selling (SCRM and MCRM – Social and Mobile CRM) across varying mobile devices will come to maturity in 2014 for viceroy marketers. Collection, analysis, reflection and relevant promotional communications offer socially enabled consumers the dignity of brand and product knowledge, as well as feeling the respect of exchange through personal relevancy and preference.
It is preference that enables your capital and marketing investments to afford and create highly valued, socially fueled consumer capital. It is preference that draws growth by creating natural brand infatuation, gaining a few extra pennies of profit for your brand and products across retail or cloud shelves.