RIM Announces Consumer Partnerships
In a further attempt to expand its brand into the consumer market, BlackBerry maker Research in Motion Thursday announced several consumer-related partnerships. The deals came a day after the company introduced the first-ever flip version of one of its smart phones.
According to Reuters, RIM has reached an agreement with Ticketmaster to allow easier searching purchasing of event tickets on BlackBerry phones. The company has also made a deal with social networking giant MySpace to develop an application tailor-made for the BlackBerry operating system. And finally, the company has reached a deal with Slacker, Inc., to make a radio application available on the BlackBerry.