Ritz Camera & Image has announced the "reinvention" of its e-commerce division, RitzPix.com.
The company has brought in online imaging pioneer Peter Tahmin to lead the way. Tahmin will increase RitzPix.com's visibility in the e-commerce space through building strategic partnerships with retail sites, service providers, mobile networks and social media applications.
"With the online space growing and evolving as quickly as it is, we knew we had to expand our e-commerce business and couldn't think of a better person to lead our efforts than Peter," Stephen M. LaMastra, president of Ritz Camera & Image, said in a statement. "What sets us apart from our online competitors is that we offer consumers the convenience of ordering exciting imaging products online, with the luxury of being able to pick up almost any product at their local store within the hour.