Beatles Could Deliver Smash Hit For Retailers
The combination of culture and commerce, The Beatles: Rock Band will offer retailers new opportunities, mainly because the title will appeal to a broad range of consumers, from the boomers who grew-up with the Beatles to the Gen Ys and Xs who are hooked on Rock Band and gravitate to any new hot game or accessory. The release represents the most significant artist tie-in to a music game yet. Retailers should leverage all aspects of it.
The title, available for Xbox and Sony consoles, will be backed by tons of marketing that will attract an excited group of old and new customers into retailers. The title also presents great marketing opportunities for retailers: from hosting Beatles cover bands to creative in-store merchandising strategies to whatever their imagination can conjure. For sales people looking for a good "story" to tell, this product will offer hundreds.
Like all strong core products, this will come with a a slew of new accessories, such as John and George's Rickenbacker 325 and Gretsch Duo Jet guitars, as well as Paul's Höfner bass. Rounding out the set is Ringo's Ludwig drum kit. You can bet that gear will top the holiday lists of many consumers in a wide demographic range.