Rockford Corp. said this week that it will discontinue its relationship with Best Buy later this spring. The retail giant has carried the company's line of Rockford Fosgate car audio products for ten years.
"The mobile electronics business has changed significantly in the 10 years since we started our relationship with Best Buy. When we began selling Rockford Fosgate products at Best Buy in 2000, we believed Best Buy would help us build our brand and increase consumer awareness of the car audio category," Rockford president Bill Jackson said in a statement. "Today, the car audio marketplace is more mature and Rockford's strategy does not align with Best Buy.
"The decision to part ways marks a strategic shift in direction for the Rockford Fosgate brand and allows us to focus even more directly on building our lead in the premium mobile audio category," Jackson continued. "Our strategy for 2010 and beyond is to focus on growing our brands in specialty channels and regional A/V retailers. We will continue to invest in technology, developing high-end OEM solutions and expanding our reach with new product categories."