Already a well-known brand in the U.S., Roku plans to bring its smart TV OS talents to other countries on this side of the globe. During its IFA 2019 keynote address, the company unveiled plans to bring a Roku TV into the U.K. during Q4 under the Hisense banner—marking the company’s first European-based TV launch.
“The world is moving to streaming and it’s creating lots of opportunities for TV manufacturers. … We’re excited to bring that to other markets around the world,” Roku Founder and CEO Anthony Wood said during the keynote. “TV OEMs adopt a licensed OS partner with a company like Roku so that they can keep up with the pace of innovation on the software side of the business.”
Pricing details weren’t presented during the keynote (we’ll look to update this later when we stop by their booth), but the TV will ship in sizes up to 65-inches, and they’ll have Roku’s smart TV operating system built right in. These markets are already familiar with the Roku streaming products like the Streaming Stick, but this launch represents the first built-in solution available on this side of the pond.