Roku Climbing Way to Top With $40 4K Device, Google Assistant Capabilities
Roku is once again proving that they are the most agile streaming service company in the game with a handful of disruptive practices that are shaping the market.
It's not quite a race to the bottom, but Roku is launching two new 4K HDR players dubbed the Premier and Premier+, (priced at $40 and $50 respectively) to really deliver value to the customer. This is in contrast to the Premiere line's $70 and $90 price point last year, which seems to be the biggest difference between the two versions minus a polished set of software upgrades including Google Assistant and Pandora Premium support in November. That also means Spotify and automatic volume leveling is returning as well.
All of these improvements and price tweaks underscore Roku's pair of wireless speakers and a TCL co-branded television that has been consistently crowned one of the best pound-for-pound on the market. And that earlier mentioned Google Assistant partnership means all of these devices are about to be remotely controlled by one of the most ambitious voice assistants in the game.