ROLI Acquires Music Collaboration Platform Blend
London-based, ROLI, the music creation startup, has announced the acquisition of Blend, a music collaboration platform founded at New York startup studio betaworks. The acquisition, announced at the company’s formal U.S. launch event for the Seaboard RISE in New York, comes less than a year after ROLI announced its acquisition of JUCE, the C++ framework for cross-platform audio development. The company said that with the acquisition of this platform, it has established a vertical end-to-end tool chain that is “among the most complete in the entire music industry.”
Roland Lamb, ROLI founder and CEO, said, “At ROLI, we are passionate about delivering the best-possible experiences for music creators. Many aspects of music-making have remained fractured and poorly integrated, in part because few companies have been in a position to innovate across a complex chain of different disciplines and product categories. We’re tremendously excited to see Blend join ROLI and can’t wait to work together to build a fundamentally more connected music creation ecosystem.”
In 2013, ROLI introduced the Seaboard GRAND, an evolution of the keyboard that enables new dimensions of touch control. The GRAND and its sound engine, Equator, have been well received by artists including composer Hans Zimmer, producer Jamie xx, and Oscar-winner AR Rahman, said ROLI. It was followed up in September with the European launch of the Seaboard RISE, a 25-keywave controller for $799 that makes multidimensional control accessible at an affordable price-point.