RT Secures Multiple Commercial Licensing Deals for VR Content
RT, the global TV news network, has become a pioneer of 360-degree video format commercialization by securing licensing agreements for VR content with organizations from across 20 countries. The deals followed an RT showcase in which it demonstrated expertise in integrating panoramic videos into documentary features at MIPTV 2017, one of the world’s largest annual content markets.
“This year at MIPTV we have witnessed a real breakthrough in VR content licensing. For the first time we have concluded multiple VR content deals. It’s a clear sign that the market is becoming more established and that the demand for quality 360 content is growing. RT is uniquely positioned to deliver on this growing demand,” says Ed Chizhikov, head of RT 360.
With over 100 current titles, RT presented one of the world’s largest 360 VR original content libraries at the MIPTV market.