Runco Adds New Curriculum

Runco Academy said Wednesday that it has developed a redesigned curriculum for its Runco Academy dealer education program. Runco is giving dealers the chance to send their staff to the company's two-day Master Class in Mastering the Art of Home Cinema at its headquarters in Beaverton, Ore.

Runco's next session begins July 17.

“In this difficult economy, with competitive pressures getting increasingly intense, we want to give our dealers both the sales and technical skills they need to not only survive, but to thrive,” the company's vice president of sales and marketing, Bob Hana, said as part of the announcement. “Adding a Sales Master Class specifically for our dealers’ sales teams, the front line of our brand and point of contact for their clients, provides a tangible advantage that Runco dealers need out there in the trenches.”