Most of the discussion at Runco’s Mexico Getaway in Los Cabos, Mexico, has centered around the luxury market. That all makes sense, given Runco’s line of high-end projectors and flat-panel TVs.
But many of the marketing and sales strategies batted around during the meetings can also be adopted by specialty and general CE retailers, as well as vendors, serving the middle of the market. Here’s a quick look at some of ideas logged during a feedback session between dealers and Runco execs.
When asked what constitutes luxury customer service the dealers said it must be better and quicker than everyone else, it must be white-glove, and the company - both dealers and vendors - better have real live people answering the phones. Those types of services should be provided by all level of CE retailers because you never know if the consumer on the other end of the phone or walking through the doors is a millionaire. Every customer should be treated as one.