Vendor View: Controlling Interests
"Collage is about getting in, getting out and getting a check," said Walt Zerbe, product manager.
The Collage system rides on a home's existing wiring and can be installed in four rooms in four hours by a single person at under $5,300, Zerbe said. "It gets a foot in the customer's door," he said. "Once you're in the house, there is a lot of opportunity to sell yourself—and other work." The company is developing iPod docks and source bridges for the system.
Russound is also defining a new channel strategy for the Russound brand, said Rich Guida, marketing director. The internal sales force is being realigned by region versus account, and the brand recently was added to the AVAD portfolio. As part of that strategy, Russound is reducing the number of its distributors.