RWS Announces Reputation Management Software for Independent Durable Goods Retailers
Retailer Web Services (RWS) announced today from the MEGA Group USA Fall National Convention the launch of WebFronts® Review ™, online reputation management software developed exclusively for independent durable goods retailers. The announcement came on the heels of keynote Erik Qualman, a renowned expert on digital leadership and author of the Pulitzer Prize-nominated book, “What Happens in Vegas Stays on YouTube.”
While Qualman’s presentation provided the vast digital landscape across which online reviews can shape a business’s reputation and the rise of prolific third-party review sites such as Google, WebFronts Review offers retailers an automated solution to manage their “digital stamp” and harness the power of positive reviews.
“Online reviews are increasing in visibility and influence, affecting people’s purchasing decisions,” said Jennie Gilbert, RWS chief operating officer. “Opting out of online reputation management isn’t an option, and doing it well brings huge growth opportunities to our retailer customers. We developed WebFronts Review to provide a systematic way for them to know what’s being said about their stores online, and learn how to respond to negative reviews and increase positive reviews. It provides everything retailers need to manage their online reputation in one convenient package.”