Cover Story: Scoring Sales
believes this marketing strategy begins well before any specific game day. It starts with creating the desire in the customer.
ed Campbell, who is also an adjunct professor at Georgetown University. "If people don't realize the product exists, there's no interest. Then, we create desire; the more desire, the more demand.
ed. "Then you have increased technology in projectors, too. You can go with bigger and better with 4K projectors. But the 1080p projectors are so much better than they used to be, and are reasonably priced."
"There are three 'D's of marketing: Discovery, Desire and Demand," explain
"The desire comes from three areas—ergonomics of the set; picture quality; and, most importantly, is content," Campbell add