Safety & Convenience Features of New Cars in the Aftermarket
Clearly, the car manufacturers are offering plenty of safety and creature comfort items to today’s consumers. The question is where 12-volt retailers are carving out their opportunities. It often lies in educating customers on what’s available so that their own car, regardless of age, can have “new car” features.
How Retailers are Responding
By May of 2018, all new cars and light trucks will be required to be equipped with rear-view cameras. That means the opportunity to retrofit those 15 percent of 2014 cars and all years previous where the camera wasn’t an option is squarely in the aftermarket court of opportunity. “We offer many options to retrofit the high-end vehicles that did not offer a camera option,” explains Derek Schmiedl, vice president of NAVTV. Often the NAVTV offerings provide added inputs for a front camera, baby camera (facing the rear seat) or other ways to use the car’s in-dash LCD video screen. “We’re giving retailers tools to compete with and exceed current factory options if it was even available for the vehicle,” continues Schmiedl.
Derek Pace, of Certified Sounds in Wailuku, Hawaii, is trying out the latest 360-degree-view camera systems. “For us, we are suggesting an added measure of safety, plus our customers with high-end wheels and tires are less likely to damage them by hitting curbs when parking,” says Pace. He’s also just starting to install aftermarket Lane Departure Warning (LDW) and Forward Collision Warning (FCW) systems from Mobileye and is targeting commercial vehicles and taxi cabs. “We think some of our largest untapped opportunity in LDW and FCW installs is the business customer who has drivers on the road and is looking to minimize misuse and insurance costs.” Indeed, the Mobileye 560 system has a host of other features complimentary to the business client.