Safety & Convenience Features of New Cars in the Aftermarket
Informing Customers is Key
The vast majority of prospective customers who’d be interested in safety and convenience devices from an aftermarket installer don’t seem to necessarily be car audio people. Rather, these are customers who value technology in an easy-to-use way so that it enhances their time in the car, whether adding safety or convenience. One thing all retailers agree on for this proposition to maintain successful sales is that the equipment works and has a near-zero failure rate.
Omar Jawad, of Sound Depot & Performance in Gainesville, Fla., recently revamped his website to include a generous segment of safety and convenience items to broaden their consumer appeal. “We have a range of customers and when someone comes in for window tint, we might mention driver safety or Bluetooth products,” says Jawad. In fact, many retailers are utilizing Bluetooth categories under the safety umbrella, because keeping hands on the wheel while placing or receiving calls is key.
Other retailers that have updated websites to highlight safety and convenience products include Progressive Audio in Medford, Ore., and JML Audio in Fenton, Mo. These retailers are figuring out that educating the customer about what is possible turns out to be more lucrative than the price-driven commodities in other aspects of the industry. At the end of the day, this opportunity is each retailer’s discovery on the product mix and vehicles they target to find that sweet spot where business is on the rise again.