Sakar Buys Vivitar
Consumer electronics manufacturer Sakar International recently announced the acquisition of the Vivitar worldwide brand name and associated intellectual property from Syntax-Brillian Corporation, the parent company of 70-year-old photographic equipment maker Vivitar Corporation. The acquisition equips Sakar with a well-known camera brand that the company will use to expand its own mass-market camera line, add higher-price camera SKUs, introduce other Vivitar-branded consumer products, and gain overall market visibility.
Sakar is a market leader in digital cameras and related accessories to the mass retail channel and a producer of various other technology, toy and consumer electronic products. The company’s current camera products retail from $20 to $100.
The Vivitar-branded cameras that Sakar plans to introduce will sell for $70 to $300, enabling the company to reach a new market segment that will significantly broaden its customer base and market penetration. The new products will leverage Vivitar’s existing SKUs, patents and engineering expertise.