Using “Green” to Earn “Green”
The term “green” has become so much a part of our lexicon that I suspect some companies will start marketing their products and services as “blue” to try and stay ahead of the curve. All kidding aside, the “green” concept is on most everyone’s minds these days.
As a power management product manufacturer, we don’t claim to produce “green” products. We do know, however, that consumers will spend good money with A/V professionals and manufacturers who approach the topic honestly and correctly.
Clearly, much of the “green” marketing out there right now is just that—marketing or “greenwashing.” Consumer electronics manufacturers are far from exempt when it comes to engaging in this practice. The most egregious offense I’ve seen is a certain industry manufacturer who called itself “green” in a press release because it uses recycled cardboard to ship its products. This is funny when you consider that nearly 99 percent of cardboard has already been recycled more than once!