Sam Ash Adds Auralax Materials
Sam Ash Music Stores said last week that it has added acoustical treatments from Auralex Acoustics throughout its stores. The chain is also a retailer of the Auralex products.
"I decided to use Auralex on the stage at our Clearwater location because many of our customers thought that Auralex was only for the studio," Mike Aurigemma, director of merchandising and special projects at Sam Ash Music, said as part of the announcement.
"By incorporating Auralex into our showroom, we are further educating our customers on the use and benefits of acoustical treatments for live events."