Samsung Electronics America presented a broad swath of home entertainment, mobility, computing and digital imaging products at a New York showing Wednesday that its president, Tim Baxter, said dovetails with the company’s commitment to executing its “Nth-Screen” strategy – an all-encompassing game plan emphasizing seamless connectivity and interoperability among devices.
A highlight of the event was the unveiling of the latest family members in the company’s Galaxy product suite – two Android-based Galaxy Player pocketable mobile devices with 4-inch and 5-inch screens that are smaller than the company’s Tab tablet and larger than its Galaxy S smartphones, yet are equipped for gaming, music listening, video watching, social media exchanges and e-book reading. The Wi-Fi-equipped devices weigh five and seven ounces, respectively, and boast front and rear cameras, stereo speakers and support for Adobe Flash 10.1.
Baxter led off with an overview of Samsung’s market performance, stating that in the 3D category, where 2010 cumulative industrywide sales barely broke the million-unit mark, his company held a 60 percent share in both units and revenue. He also stated that the company’s appliance market share had undergone a sixfold growth in the past five years, and that Samsung had become a “leading connected TV brand” in 2010.