Samsung Announces Independent Film Support
Samsung Electronics last week announced a new initiative, along with the Landmark Theatres chain, to nurture and reward independent filmmaking talent. Under the name “True Vision Should Lose Nothing in Translation,” the campaign will have three components: a contest, a sponsorship, and a special seat.
The campaign includes a competition for independent filmmakers whose finished films do not yet have distribution, called Truly Indie. The winner will receive distribution and support in at least five markets. In addition, sports owner and movie producer Mark Cuban, who co-owns Landmark Theatres, will join Samsung CEO D.J. Oh at the premiere of the new film “Into the Wild,” directed by Sean Penn. The film marks the launch of Samsung’s new Independent Film Program.
Finally, Samsung has designated special blue seats in 10 of its theaters as “the best seat in the house,” recognizing them as having the best sight and sound quality in the theater.