Samsung Brings QLED Tech, Ambient Mode to The Serif

By Nancy Klosek

Samsung has announced an evolved version of The Serif 55-inch lifestyle TV, first launched in 2016. It now brings premium QLED picture technology and Samsung’s Ambient Mode feature to its smart TV functionality and high-end-furniture, minimalist form factor.

“The latest manifestation of this approach combines exceptional picture quality, innovative design features and smart functionalities to deliver a truly one-of-a-kind TV offering,” said Andrew Sivori, vice president, TV Product Marketing.

The Serif is the result of a collaboration between the award-winning design duo Ronan & Erwan Bouroullec and Samsung. Defined by a single frame and drawing inspiration from the simple elegance of typography, says the company, The Serif forms an “l” shape when viewed from the side, and is also designed to be appreciated from any angle.

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