Samsung, Cable Industry Team Up on HDTV
By Joe Paone
NEW YORK—Samsung likely made its rivals just a little more jealous yesterday after brokering an "unprecedented" HDTV-related deal with the cable industry. In the process, the joint project announcement showed that the country's cable giants apparently are committed to establishing a united front against aggressive satellite service providers like DIRECTV, Dish Network and VOOM for the hearts and minds of American HDTV consumers.
Under the non-exclusive agreement, Samsung and eight of the nine U.S. cable giants, operating under the umbrella of The Marketer's Council of the Cable & Telecommunications Association for Marketing (CTAM), will jointly promote HDTV and the digital television transition. They call these the days of HDTV's "Coming of Age," and they are teaming to educate and promote HDTV, as well as offer a special $100 rebate on HDTV cable service for purchasers of Samsung HDTVs.