Samsung, Cable Industry Team Up on HDTV
The promotion doesn't stop with the rebate and education. A "vast" advertising push will accompany the effort. TV commercials will run, promoting the rebate—customized for each cable partner and featuring the logos of geographically-appropriate retailers. Banner ads will appear above the fold on 350 Web sites, with the companies counting on a billion impressions over the next month or so. There will be a Web-based basketball game which consumers can play and enter to win a 50-inch DLP. Newspaper and magazine ads round out the marketing onslaught.
Officials noted that while retailer logos will appear in the TV ads, there are no specific partnerships with any retailers regarding this promotion, and that the promotion is open to all retailers. Even if the retailer is not aware of the promotion, the consumer can still get $100 back with proof of sale.
While the promotion is currently slated for to run the next month, Weedfald said there's nothing stopping it from extending beyond that cut-off date. "The goal is to extend this for the long term, through the end of 2004," he said. "This message needs consistency and sustainment."