Samsung, Cable Industry Team Up on HDTV
Comcast's Andy Addis, co-chair of CTAM's MSO Marketers' Council, said the partners hope to communicate that "cable is the easiest way to get local HD channels," especially considering the national satellite providers can't really deliver those channels for the foreseeable future. Addis said the promotion will help get cable "under consideration" at the point of sale against satellite for HD service. Addis said cable is not only delivering local HD affiliates, but also selected cable networks and INHD/INHD2, two new cable-exclusive HD channels. He added that cable will be able to deliver HD content on-demand with 5.1 sound "relatively shortly".
Addis was hopeful that the promotion would prove a launch point for further across-the-board cooperation among the cable giants in the interest of the industry as a whole. "Partnership marketing is new for the cable industry," he said. "But we want to speak with one voice here."
The eight cable companies, which CTAM said represent 95 percent of U.S. cable subscribers, are Adelphia Cable Communications, Bright House Networks, Charter Communications, Comcast Cable Communications, Cox Communications, Insight Communications, Mediacom Communications, and Time Warner Cable. The notable omission is Cablevision Systems, which serves the New York City area; CTAM and Samsung officials advised not to read anything negative into Cablevision's absence, explaining that it was simply a "timing issue" for the company, as the entire program was pulled together in just six weeks.