Like many of the major CE manufacturers exhibiting at CES 2009, Samsung is planning to battle the recession with tech innovations to tempt Americans out of their sudden spending reticence. At the company's official CES press conference, Executive VP of Marketing Tim Baxter declared that a new set of interactive features in Samsung's consumer products will "forever change the passive interaction we've had with our TV."
He was referring to the show-wide trend of connected TV, HDTVs which arrive fully-integrated with the internet. Samsung announced its interactive TV partnership with Yahoo, which has designed a "Yahoo Widget Engine" which basically turns a TV into a giant laptop with the remote control playing the part of a mouse. Samsung demo'd the widget feature on a sparkling new giant LED screen, the Luxia LED 7000, which it billed as a eco-friendly, "fully-interactive HDTV web-based TV experience."
The company's new flagship Blu-ray player, the BD-P4600, was showing off it's potential for connectivity as well, arriving WiFi ready and set to channel both Netflix and Pandora.