Samsung Kicks Off 3D Product and Promo Blitz
Spring may be a little late this year, but the Full HD 3D season, by contrast, has started early. Tuesday, Samsung Electronics took the wraps off a 17-SKU lineup of 3D LCD, LED-LCD and plasma TVs, Blu-ray players, and home theater systems that it will ship globally beginning this month and into the early summer.
The across-the-board introduction is to be bolstered by a 3D TV marketing campaign, filmed advertising being produced in 3D for theatrical viewing, and an array of retail supports and content partnerships, said Samsung Electronics America president Tim Baxter.
One of the seminal partnerships, co-announced by Baxter and DreamWorks Animation CEO Jeffrey Katzenberg, will allow Samsung to package that company’s 3D Blu-ray disc version of “Monsters vs. Aliens” with its 3D Starter Kit. The Kit includes the disk and two sets of Samsung 3D glasses, and is free to any customer who bundles the purchase of a Samsung 3DTV with either the Samsung Model BD-C6900 3D Blu-ray player or the HT-C6930W 3D Blu-ray home theater system.