ESPN is delivering select regular-season college football games live in native-4K resolution as part of a partnership with Samsung called “Samsung QLED 4K Game of the Week.” The agreement with Samsung, who serves as production collaborator and presenting sponsor, is slated to kick off with the Saturday, Oct. 12 matchup between No. 7 University of Florida and No. 5 Louisiana State University at 8 p.m. ET on ESPN and DIRECTV.
This “Samsung QLED 4K Game of the Week” live telecast marks the first in a package that includes six college football games this season, as well as a 4K feed that will be part of ESPN’s “Megacast” presentation of the College Football Playoff National Championship Game on Jan. 13, 2020.
“Samsung QLED 4K Game of the Week” marks ESPN’s first foray into fully produced live, native 4K sports programming, according to the announcement. Upcoming game schedules will be determined and announced on a week-by-week basis and will be available at Samsung.com/qledsports.
Said Jodi Markley, executive vice president, ESPN Content Operations and Creative Services, in the announcement statement: “As 4K technical resources and workflows become more readily available, we will continue to grow this standard across our operations. 4K images are stunning and we look forward to sharing them with fans.” Added Grace Dolan, vice president, marketing, Home Entertainment, at Samsung, in the statement: “Driving innovation in 4K creates a deeper and more meaningful impact on the way consumers experience the content they are passionate about. This is why teaming up with ESPN… is such a pivotal point for the TV industry. Being able to experience true, native 4K college football games live on ESPN for the first time ever is a game-changer.”