It’s All About HD
Dealerscope caught up with Samsung’s Tim Baxter, the new executive vice president, consumer electronics division, while he was in Miami, hobnobbing with NFL stars and CE exec. Yes, it was the Super Bowl, of which Samsung was a major sponsor. He didn’t say what team he was cheering for, but we did get him to talk about some the latest trends in high defintion TV and Samsung’s strategies for 2007.
DS: The flat panel TV market has experienced tremendous growth in the past few months, and Samsung holds a top marketshare position in flat panel TV. How will the evolving market effect consumers’ relationships with brands?
TB: Anytime you have a fast growing industry—and you know that flat panel is growing quite rapidly, in fact it doubled in units last year to nearly 13 million and we expect it to grow by another 50 percent or so to 20 million units—whenever you have that kind of rapid growth you’re always going to have new entrants coming in, everybody looking to get a piece of that growth. For Samsung, our strategy is very clear and we think that we’re in a unique position in that we offer and participate in all four key technologies in the digital TV area and that gives us a unique opportunity to address all the different needs that consumers have. We’re doing that by focusing on design, new technologies and partnerships with associations like the NFL. That allows us to really strengthen our brand position and deliver unique solutions to the consumer at a time when there’s a fair amount of confusion.