Samsung Hones Audio & MP3 SKUs for Style, Sound
Samsung unveiled a bevy of audio products in New York Wednesday, meant to complement the earlier-introduced lineup, while making statements all their own. The products will hit the market in the May-June timeframe along with its newest 67-inch ‘green’ 3D-ready $2,999 LED DLP HDTV and its next-gen $399 BDP1500 Blu-ray player.
The S2 “Pebble” flash-memory MP3 player is a clear sign of Samsung’s pursuit of a direction of “fashion design versus industrial design,” said the company’s Matthew Durgin, senior product marketing manager for portable digital audio & video devices.
“We wanted to bring style back into the category.” The 1GB S2 ($39.99), he said, is Samsung’s first screen-free MP3 player, allowing it to adopt a form factor of a two-inch-in-diameter pebble with a satisfying tactile feel owing to the indented control layout on its underside. It will come in gloss black as well as several other colors. While it is at the lower end of the pricing scale, other models in the Samsung PMP portfolio echo its design tone while piling on the features. The S3 (under $130) can hold 250 songs and play video and photos but also permits FM radio listening and recording as well as voice recording – what Durgin said are “differentiating features from other players without any sacrifice in styling.” The flagship Samsung P2 will be available “in the $300 range” this summer in a 16GB flash-memory version, offering what the company is calling “third-wave functionality” and simplified Bluetooth pairing capability.