Samsung Unveils New Product Line
Samsung demonstrated its latest technologies in flat panel, CRT, HTiB and Blu-ray products in a penthouse suite at the Soho Grand Hotel in New York yesterday for press and analysts. Across all product lines, the company showed a unified style using a lot of glossy black materials, blue LED accent lights and smooth curves. In fact, the only products that didn’t show solidarity with that design sense were the Slimfit digital CRT TVs.
For 2007, Samsung has added 20- and 27-inch SD models to the line, complementing the 27- and 30-inch models. All Slimfit TVs include ATSC and clear QAM digital tuners. Prices start at $249, which Samsung’s Ali Atash said makes them well suited for late adopter to digital TV or as secondary TVs for smaller rooms. In 2006 the digital CRT market in the US was 4.2 million units, 61.9 percent of that was Samsung. The company expects only a minimal decrease of 4 million units in 2007 in demand for digital CRT. These are currently carried by the major national chains and Brandsmart.
In LCD TV, Samsung has 28 SKUs in five separate series starting with the entry-level 42 series all the way to the top 71 series. 1080p resolution begins in the 61 series with 40 and 46-inch models. The 65 series adds a 52-inch model. Atash called the 61 LCD series Samsung’s “entry-level 1080p” products. They feature two HDMI inputs and 10,000:1 contrast ratio. The 46-inch model retails for $2,699. The 71 series adds additional HDMI inputs and improved anti glare filters. LCD TVs based on LED backlights will also be coming later this year.