Samsung Isn’t Even Trying to Hide Its Foldable Phone Anymore
Earlier this month, there were some reports floating around that a promo featuring the forthcoming Samsung foldable phone had leaked from someone inside the company. It was thought, at the time that the leaked video was to be shown at the upcoming Galaxy Unpacked event—scheduled for Wednesday of this week—as the official launch video for the phone and several other new Samsung gadgets.
Knowing how this rumor mill runs, though, I think it’s safe to say I wasn’t the only one to sort of brush the video off and forget about it.
Then the NBA All-Star Game happened.
While casually watching the league’s best put on a scoring showcase Sunday night, I caught out of the corner of my eye the same promo video that many thought had leaked just a few weeks ago. And right there, in front of my face, was the same unedited video that shows a really clean—albeit quick—look at what could be the Samsung foldable phone in all its glory.
(If you’re impatient and don’t enjoy surprises, skip ahead to the 24-second mark for the quick, two-second clip.)
There’s two ways you can look at and react to this thing: 1) Samsung really just doesn’t have a care in the world anymore for what is or isn’t a leak and is really just trolling all tech media by showing this thing off, or 2) they really have the worst PR team in the world who somehow let this massive leak fall through the cracks. I’ll take the former, even though the company has a history of letting things slip accidentally.
We are, presumably only a few days away from Unpacked, so it would only make sense that Samsung would want to drum up plenty of interest around the event and the ostensibly cool and innovative products that they’ll be showing off. It’s no secret that they’re working on a foldable phone—they already showed it off this past fall—so why not show it off? And, for what it’s worth, it’s not like they really gave us too great of a look. We see the nice young lady fold a device open that’s roughly, maybe, the size of a Galaxy Note device, and we see some illumination from the inside portion. But the phone never fully unfolds, and we don’t get a real close look at the product. So, there’s plenty left to be discovered about the foldable phone, like what the hinge mechanic looks like, what the inside screen really looks like, the internal specs of the device, if what we're seeing there is even the real thing, and so on.
But perhaps the biggest takeaway here is just how open Samsung is willing to be with their pre-show promotions. It’s rare today, despite all of the leaks and reports that get published prior to a major launch event, that a company actually drops these massive hints or full-blown confirmations of what it is that they’re going to unveil. I don’t hate the move.
What We’re Reading
- The UK doesn’t think it needs to ban Huawei from 5G networks—a move that goes against US attempts to keep the Chinese firm out of its allies’ systems. (Engadget)
- Here’s what you can expect to see in (and on) the next Apple AirPods, which could launch at the company’s March event. (PC Mag)
- According to research, almost everyone who believes in the flat Part theory got started on YouTube. (CNET)