Samsung, Kodak Buyers Value Social Media
A survey of the social media proclivities of digital camera buyers found that users of Samsung and Kodak cameras rate social media more important than those of other brands.
According to Market Insight’s poll, at MyProductAdvisor.com, between 40 and 45 percent of Kodak and Samsung buyers rate social media "very important."
“Momentum behind social media is influencing how shoppers evaluate consumer electronics”, said Rich Falcone, President & CEO at Market Insight Corporation. “The pace of technology adoption magnifies the value of timely access to shifting consumer sentiment.”