Samsung Launches New MP3 Ecosystem

Samsung has introduced a new MP3 eco-system, MPFreedom, to the market with leading content providers CinemaNow, Rhapsody and Napster. The announcement coincides with the launch of Samsung’s P2 portable media player, which executive vice president sales and marketing CE division, Tim Baxter, is calling a strong alternative to Apple’s iPod and iTunes.

“This brand is about providing consumers with an alternative,” Baxter told Dealerscope. “We think we’re offering consumers something unique in this space.”

The majority of marketing efforts for the P2 will target online sites and will include a www.mpfreedom.com micro-site.