Samsung Launches Pop-Up Store Solution at NRF’s BIG Show 2018
Pop-up shops are nothing new to the retail space. We’ve covered at length the work of startup Appear Here, which aims to break the retail mold with their pop-up solution for brands, retailers, and anyone interested in the pop-up concept. It’s no surprise then that the pop-up concept is making a splash at the National Retail Federation’s BIG Show this week in New York City.
What is interesting, though, is that the latest pop-up announcement comes from Samsung, a company that we just spent some time with on the other coast at CES 2018. Samsung, which likely has a much different looking presence at NRF’s show, announced the official launch of its Samsung Connected Spaces solution. Unveiled last summer, the concept is described as a pop-up store solution that gives brick-and-mortar retailers “a platform to create a Pop-Up store infused with data collection and analysis capabilities.”
In a statement, Samsung explained that the IoT-ready solution will give retailers access to in-store data including customer traffic, dwell time, and demographics (age and gender), and can be measured for specific times and areas in a store. This data, they said, can enable the retailer to make “smarter business decisions” around how to interact with shoppers in real-time and offer insight on creating a more engaging customer experience.