Samsung Makes a Play at mHealth Summit
Samsung is taking steps to show that it expects to be a serious player in a competitive environment since its initiative includes a hardware infrastructure, and the capacity for developers to share and build upon one another’s algorithms. In addition, while other platforms are largely smartphone focused, Samsung’s ecosystem works across its devices including phones, tablets, wrist wearables like the Gear Fit, and even the new Gear VR virtual reality device developed in partnership with Oculus Rift. Rhew also pointed out that with Samsung’s open reference design platform, it was looking to enable data compatibility not only from Samsung products but also from other players in the non-Samsung wellness ecosystem like Fitbit.
As it continues on its pathways into the health and wellness vertical market, Samsung and other device makers and app developers are preparing for the potential opportunities in the ‘enterprise’ as we move into an era beyond the pill, when physicians, hospitals and health professionals will prescribe a device and/or app instead of a pill for e.g. chronic disease management.
With the mushrooming of the aging boomer demographics – the demand for these types of products is expected to reach new heights. “At the core, it’s still about fitness, wellness and general wellbeing,” Rhew continued. “You have to start somewhere and we started with fitness. We’re finding that the opportunities go beyond that.”