Behind the Counter: Almo and Samsung Come Clean On Appliance Deal
Retailers walked away from Almo’s recent Dealer Expo with more than a few business tips and closeout deals. They left with a new partner that will help make a big difference in a sluggish economy and slumping appliance market.
Almo surprised many of its customers by waiting until its annual product and business strategy show to say it had added Samsung Electronics’ full line of appliances. The announcement was important for many reasons, mainly because it signaled Samsung’s confidence in the independent dealer channel at a time when several top appliance manufacturers have cut out distribution and have formed direct relationships with large regional and big-box retailers. (Samsung also signed on Climatic Corp. in South Carolina to serve seven Southeast states, while Almo will serve the remaining states through its 12 distribution centers).
On top of that, the price points fit nicely into the upper tier of the mid-market, margins will likely fall between 20 and 30 points, the design and technology features of the units give dealers a differentiating story to tell their clients, and Samsung plans to back the new products with a strong advertising campaign.