Baxter also remarked on what he characterized as “a highlight this year for us” – 3D TV and Blu-ray player sales. “3D has raised the bar for an immersive entertainment experience and is on an evolution path similar to HDTV,” he said. By the year’s end, he added, 3D should account for 20 percent of big-screen market in the U.S., and by 2012, it will account for 70 percent of all sets sold in the 40-inch-and-above category.
All told, Samsung, with the just-announced introductions and with the October release of the HT-C9550W 3D Blu-ray home theater system designed to complement its 9000 Series high-end 3D LED TVs, will have 30 3D or 3D-capable products on the market, according to John Revie, senior vice president of home entertainment. “3D adoption at launch has been greater even than LED adoption at launch,” he added. Revie also revealed that the company would amend its 3D Starter Kit in the fall. The kit, provided to buyers of both a Samsung 3D TV and Blu-ray player, will include two pairs of 3D glasses and the IMAX titles “Into the Deep” and “Galapagos” by virtue of an exclusive, yearlong agreement with IMAX.
Samsung also detailed marketing and retail support for both 3D and smart TV. New York Giants quarterback Eli Manning has been enlisted in the TV, print and online campaign for connected TVs, said Baxter. Also, more than 6,000 dedicated in-store displays will be deployed, along with a “smart TV zone” road tour. Best Buy’s partnership with Samsung will take the form of joint TV advertisements and an additional 2,000 smart TV in-store displays.