During its media days press conference at the City Cube building on the Messe Berlin campus, Samsung presented a wide range of connected solutions to the gathered media. Admittedly, there wasn’t much new news to come out of the press conference—Samsung is, after all, just coming off of an August Galaxy Unpacked event in New York City. But that doesn’t mean the event was any less interesting to attend.
Samsung presented intriguing information across a few of its different product categories, including built-in appliances for the European region, smartphones, and TVs.
We’ll start with the latter, where Samsung talked highly of the blending of technology and design that’s very much on display with their TVs. According to Samsung, they’ve sold 2 million of their QLED TVs in the first half of 2019, which works out to some 11,000 per day. Further, according to the brand, 60 percent of all TVs sold that are 75-inches and larger are Samsung TVs. So, their QLED tech is picking up steam, and they’re in control of the trends of larger screen TVs.
That said, Samsung will bring to market an 8K QLED set later this year that measures a bit smaller—55-inches—which is aimed at making 8K technology a little more affordable.
From the design perspective, Samsung touted its new Serif TV and The Frame TV. Both are very much centered around the concept of design and making the TV blend into the space that it occupies, either through the ambient mode or by projecting a vast collection of art—or user-generated photos—onto the display.
Announced at IFA 2019 and available now in the Korean market, Samsung unveiled the Galaxy A90 5G. With an eventual global rollout planned, the A90 5G intends to make 5G phones available at an affordable price point for the wider consumer market.
At the press conference, Samsung detailed the phone, which brings to the table a 6.7-inch Full HD+ AMOLED Infinity-U display, three-lens rear-camera system that sports a 48-megapixel lens, an ultra wide lens, and a depth lens; a 32-megapixel front-facing camera; and, of course, the ability to hook into the rapidly expanding 5G network.
Pricing wasn’t mentioned during the press conference.
The Fold is Ready
But perhaps the most interesting thing to occur during the press conference is something that wasn’t actually said.
Samsung did once again detail the Galaxy Fold device, its first-ever folding-display smartphone. And, after facing some early pre-release setbacks followed by a months-long delay, the phone is ready to hit the market. Samsung did announce that the phone would initially roll out on September 6 in Korea, followed up by a European launch on September 18. As for the U.S., no specific date was provided, and Samsung simply said the region would “soon follow.”
Immediately following the press conference, we were able to get hands on with the device, which certainly did feel like a premium product and a surely innovative piece of technology. While treated with white glove service during the exhibition demo, it’ll be intriguing to see how these phones hold up in the wild—especially given the issues those early reviewers ran into with the Fold.
Though its U.S. availability remains in question—and is, in all honesty, probably unlikely—learning about the Bespoke line of modular refrigerators was an eye opening experience. SO much of technology is about personalization, customization, and tailoring the experience to the customer. That hasn't been the case almost entirely when it comes to major domestic appliances. Rather, their these large boxes that need to be measured out before being purchased and installed.
The Bespoke line throws that concept out the window by offering eight different size configurations that can be customized with countless different colorways. And, as the consumer refreshes the look of their kitchen, they can also refresh the look of their Bespoke refrigerator by swapping out those color panels with different colors and textures. No word quite yet on pricing or availability.