Samsung Targets Millennials with New Vertical TV
We’ve seen mobile screens drastically evolve over the years, but the Samsung Sero looks like it’ll be the granddaddy of them all.
Yes, it’s technically a TV and not a smartphone, but Samsung is hoping that consumers will indeed use it like one. From what multiple outlets attempted to decipher from the Korean press release that went out yesterday, Samsung wants people to project their smartphone content onto the 43-inch vertical TV. Their goal is to attract millennials who value social media to offer them a new way to view content from various platforms.
The good news for those who simply cannot fathom the concept behind the Sero is that you won’t have to fully commit to the vertical screen if you don’t want to. The TV itself is mounted on a navy-colored rotating stand, which means it can be adjusted at any time to display horizontally or vertically based on the nature of the content.
Beyond its unique display, the Sero exhibits 4.1 channel, 60W speakers and a microphone with Samsung’s Bixby voice assistant built in. Much like the Frame, Sero also features an ambient mode setting that can display images, photos, clocks, and more when not in use.
The Sero, the Frame, and the Serif were all on display at a pop-up event yesterday in Seoul. Samsung called the Sero a concept for now, but the new addition seems to be an expansion of their ever-growing “lifestyle” TV lineup.
According to the translated release, it looks like the TV will only be available in the 43-inch size for now and will be launching in Korea at the end of May for 1.89m KRW ($1,600 USD).
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