Samsung Targets Millennials with New Vertical TV
We’ve seen mobile screens drastically evolve over the years, but the Samsung Sero looks like it’ll be the granddaddy of them all.
Yes, it’s technically a TV and not a smartphone, but Samsung is hoping that consumers will indeed use it like one. From what multiple outlets attempted to decipher from the Korean press release that went out yesterday, Samsung wants people to project their smartphone content onto the 43-inch vertical TV. Their goal is to attract millennials who value social media to offer them a new way to view content from various platforms.
The good news for those who simply cannot fathom the concept behind the Sero is that you won’t have to fully commit to the vertical screen if you don’t want to. The TV itself is mounted on a navy-colored rotating stand, which means it can be adjusted at any time to display horizontally or vertically based on the nature of the content.