Samsung Unveils DualView 2-LCD Cameras
Samsung Electronics America will begin to ship in September its three-SKU “smart camera” line whose two models with a front-mounted 1.5-inch LCD screen will “let consumers step out from behind the camera and be a part of the photo,” said the company’s co-president, Tim Baxter.
The Samsung DualView TL225 and TL220, priced at $349 and $299, respectively, will be joined at retail by the Wi-Fi-endowed CL65 ($399) that Reid Sullivan, senior vice president, termed “the ultimate connected camera,” at the products’ debut today in New York.
The TL225 and TL220, two years in the development, are the result of – and the response to – intensive market research showing how consumers use technology. “Half of Americans today are taking self-shots for use in places such as social networking pages,” said Baxter, citing the studies. “Today, a company can’t get by with just selling a box that takes pictures. Cameras must be well designed, easy to navigate and with an intuitive user interface. They have to be of a design that causes ‘camera envy’ among friends.”