Samsung Unveils DualView 2-LCD Cameras
The Model CL65 Wi-Fi camera carries a host of connectivity features. Its Wi-Fi capability allows direct emailing or uploading of photos to photo-sharing Web sites. It also features Bluetooth 2.0 and DLNA compatibility, as well as a geo-tagging feature. The latter, by virtue of the camera’s inclusion of GPS circuitry, captures the location when an image is shot, displays the city name, and can work in tandem with Google Earth to pinpoint and display the location.
The company is planning its largest promotional effort ever for the digital camera category, said Sullivan, and will feature the 225 and 220 in a TV ad that will run on lifestyle and entertainment networks.
Samsung Digital Imaging CEO Sang-jin Park said at the debut that the company’s ambition is to increase its worldwide market share in digital cameras to 20 percent by 2012. Echoing that growth goal as it relates to the U.S. market, Baxter said that Samsung hopes “to be a tier-one digital imaging leader,” as he displayed NPD charts showing that the company achieved a four percent market share in 2008 with a projected market share of seven percent for 2009.