Samsung’s 2018 QLED Line Takes A Center-Stage Bow
In a large-scale presentation attended by global media, Samsung Electronics Co. Ltd. on Wednesday officially launched its 2018 home entertainment lineup into the U.S. market, with its QLED TVs positioned as “intelligent displays” and centerpieces of the family lifestyle experience. The event was held at the American Stock Exchange Building in the heart of Manhattan’s Wall Street area.
J.H. Han, president of Samsung’s Visual Display Business said core drivers that were mandates in creating the QLED line were meeting consumers’ needs, wants, aspirations and pain points – and that these had informed the approach taken to both connectivity and entertainment. “These are guiding Samsung for 2018,” he said.