Samsung’s Dave Das Dives Deep on QLED
In light of the company’s announcements on March 14 relating to its 2017 TV lines, Dealerscope asked Dave Das, senior vice president, CE Marketing Group, Samsung Electronics America, about the product lines’ nuances and differentiators.
Dealerscope: For the retail floor salesperson’s benefit, would you outline the principal points in Samsung’s QLED sets that make them unique among other premium TV models on the sales floor?
Dave Das: For 2017, we think the conversation, and how consumers look at TV, will change - that’s the direction Samsung is moving in. While we have always focused on delivering great experiences, starting with the ultimate picture quality, this year, we are looking at TV in a broader way - a way which is made for the way our customers live. Of course, picture quality remains critical, and that’s why we have invested so heavily in a completely new Quantum Dot Technology this year, but we also looked deeply into how consumers use their TVs, what their expectations are and how the TV fits into the home. It’s a concept we call Made for Living, and it coincidentally breaks down into three key areas: