Samsung’s Four Seasons a Big Success
“Hope is not a strategy,” said Samsung Senior VP of sales and marketing Peter Weedfald at the 5th annual Samsung Four Seasons of Hope dinner June 22. “The strategy is to find a way, to find the secret, to give back hope,” continued Weedfald, as he opened up the event for a packed crowd at New York City’s Tavern on the Green restaurant. D.J. Oh, Samsung North America president and CEO of consumer electronics, followed up offering, “with your help, we have raised more than seven million dollars for Samsung Four Seasons of Hope.”
The event, MC’d this year by sports journalist and TV commentator Bob Costas, held annually for the past five years, celebrates the company’s efforts to raise money for children and families who are less fortunate. The program has established partnerships with CE retailers Best Buy, Circuit City, CompUSA and Sears, and celebrities like Boomer Esiason, Joe Torre, Magic Johnson and Jon Bon Jovi. Other celebrities at the gala included Rudy Giuliani, Johnny Damon and husband and wife team Faith Hill and Tim McGraw, who provided the evening’s entertainment. This year’s event welcomed former NFL quarterback Dan Marino and his charity, The Dan Marino Foundation, which supports children with autism, as the newest member to the program.
Aiding the event’s fund raising efforts was a silent auction containing everything from Samsung flat panel TVs to hand-signed guitars by Bon Jovi and Hill/McGraw.