Samsung's The Frame TV is Available Now, Starts at $2,000
Announced earlier this year, Samsung has now officially launched its art-centric TV model dubbed The Frame. Available now through its website and a number of other electronics retailers, The Frame comes in 55-inch and 65-inch models, and has three different wood-finish options: Walnut, Beige Wood, and White. The Frame starts at $1,999 for the 55-inch set and jumps to $2,799 for the 65-inch model, while the wood finishes will cost an extra $200 on the 55-inch and $250 more on the 65-inch.
Not intended for the home theater aficionado, The Frame is very much a design-focused piece of equipment. When the TV is not turned on, the screen displays an Art Mode that basically converts the TV into a piece of art. Samsung has a "specially curated" selection of art and photography that includes shots of urban abstract, still life, landscapes, patterns, action shows, drawings, and more. Samsung said their collection includes around 100 pieces from 37 different artists and photographers. The TV also gives the user access to an Art Store where a paid-for membership provides unlimited access to a range of artwork and photography. Memberships cost $5 per month, or individual photos or artwork can be purchased for $20 each.
The Frame is further customizable with different layouts that allow for multiple photos to be displayed in the frame, different mat sizes and colors, and more. Of course, much like the smaller (and less-expensive) digital frames on the market, Samsung's The Frame can display photos taken by the user, so viewing photos of your loved ones in 4K Ultra HD is now an option.