Samsung Electronics used the launchpad of the Berlin-held IFA electronics show to introduce its first 8K-resolution TV – the 85-inch QLED model Q900FN – which the company said it will make available in the U.S. market come October; pricing was not announced. When it hits retail shelves this fall, it will provide four times more pixel resolution than 4K and 16 times more resolution than Full HD, said Guy Kinnell, marketing director of TV for Samsung U.K., who did the honors at the company’s press briefing Wednesday.
He provided some market background leading up to the introduction, noting statistics that show ultra-large TVs 75 inches and over gaining market share across the industry; by 2022, 5.1 million such sets will be in the market. “As demand continues to rise, so will demand for even higher resolution TVs. 4K accounted for only 30 percent of TV sales in 2013. Today, it accounts for 70 percent of overall TV sales and 97 percent of TV sales 55 inches or larger.”
The Q900FN, offering 4,000 nits peak brightness, is at present “future-ready” out of the gate. “8K content will grow over time, but we’re bringing the 8K revolution to you now,” said Kinnell, noting that the set will be endowed with Samsung’s proprietary AI 8K Upscaling via an 8K Quantum Processor, enabling it to upconvert 4K signals from streaming, set-top box, HDMI, USB or mobile mirroring sources, while the market awaits native 8K content.
It will join Samsung’s other upscale TVs in the QLED series - 65-, 75- and 82-inch 4K models - on the market.
The Q900FN also features Direct Full Array Elite technology for enhanced contrast and backlighting control, and 100 percent Color Volume so viewers can experience billions of shades of color.
The set’s sound quality has also been enhanced in sync with the picture, via Samsung’s AI Sound, which analyzes audio signals in each scene to optimize sound - and particularly, dialogue reproduction - in real time, said Kinnell.
It also features a cosmetic appointment common to the other QLED series TVs: Ambient Mode, which can blend the screen image, chameleon-like, when the TV is idle, into the pattern on the wall behind it.
The introduction was preceded by remarks from H.S. Kim, president and CEO of Samsung Electronics, whose introductory speech augured a presentation of wide-ranging and products and technologies in all the categories Samsung serves that he said would shape the future of connected living.