Samsung’s New Take on Portable Audio
In the latest chapter of “I’m not an iPod, but gosh-darnnit, I’m trying” comes Samsung’s K5 digital audio player, device that features built-in, slide-out speakers and an organic light emitting diode (OLED) display.
It’s available in two versions: a 2 GB model ($209.99 SRP) and 4 GB model($259.99 SRP). It offers “one-touch navigation”, the ability to view JPEGS on its 1.7-inch screen, FM tuner and an alarm clock function. It supports MP3, WMA, WMA DRM10 and JPEG formats. While for now it is only available in black and will ship later in the year in pink.
Following up the launch of this device Samsung is attempting a PR campaign called “MPFreedom,” aimed at explaining to consumers that with its players, consumers can buy and playback music purchased at a variety of sites, not just one, as is the case with Apple’s iPod and iTunes music store. Has the eerie ring of Microsoft’s “Plays for Sure” efforts, no?