A Milestone in Safety: Sanus' Anti-Tipping Campaign
SANUS Spaces is taking a big step in the right direction for the safety and well being of families who own mounted television sets with its TV Safety Campaign. The home media company has partnered with Safe Kids Worldwide to bring awareness of mounted TV-related accidents and injuries to parents.
“A few years ago, a series of TV tip-over incidents occurred in the Chicago area, which received a lot of media attention in the Midwest,” said Lauren Theobald, marketing communications manager, Milestone AV Technologies. “After conducting a bit of research we realized this trend was unfortunately on the rise.”
According to Theobald, 73 percent of parents in 2012 had not heard media reports about televisions tipping over and, when shopping for a TV, 65 percent of parents didn’t remember if they were asked if they wanted to buy a product to secure it. “This is why we want to spread the word,” she said, “since it’s a completely preventable accident.”
SANUS, as a best-selling brand of TV mounts, took upon itself the responsibility of raising awareness of the issue and providing the proper products for the safety of children. SANUS is now partnered with Safe Kids Worldwide to spread its message. The companies are also partnering with celebrity interior designer and mother Genevieve Gorder to create functional and beautiful spaces that are also safe.
“Genevieve is known for a down-to-earth personality and soulful approach to design and functionality,” said Theobald. “By partnering with Genevieve we can illustrate how you can easily achieve a great look by safely securing your TV to the wall. There is a lot of talk lately about tying in technology and creating a beautiful living space. Genevieve can help close that gap as well as drive awareness for TV safety.”
Since its inception last year, the TV Safety Campaign has had over 1.3 billion impressions. With SANUS’s partnership with Safe Kids Worldwide, the campaign is not only spreading awareness but also providing support from local coalitions after an accident has occurred to prevent a repeat incident. The program also runs quarterly campaigns to spread the message through partnerships with Mommy Bloggers, childproofing experts, and parenting publications.
The public’s reception of the campaign has been extremely positive with families affected by the issue coming forward to share their stories. Retailers have also incorporated the message in their TV and mount display areas, websites and customer communications.
The campaign is also launching a new Home AV Safety Checklist for installers and consumers to refer to when mounting a new television. It offers tips and trustworthy products for each item listed. More information may be found at www.sanus.com.
“By incorporating the TV Safety Checklist and TV tip-over information into discussions with potential customers—especially families with young children—they can have a positive impact on the safety of the home as well as drive additional sales. This is something both the installer and the home owner can feel good about,” Theobald said.—Devon Razey n